How to do LinkedIn Better . . . Lesson 10. Your Company Site.
This is directed at all the interims out there who list their Limited Company on their LinkedIn profile.
Just the company name, the year it was founded and their role e.g. Director.
I need to ask – what is the point?
What value does this add?
Absolutely no value whatsoever. . . . In its current state.
However, you can make this section of your profile wield some serious street cred (or bus cred) if you approach it correctly.
The choice is really simple. . . either develop your Ltd Company section so it sells you, your skills and experience or just leave it out completely.
As an interim it is natural to have gaps in employment. If you’re like me you deliberately take time off to recharge, to go on holidays, to spend time with loved ones or just read a stack of books in the sun while drinking lemonade (yes it’s sunny right now and that’s where I’m headed after writing this)
So it’s OK to have 6 months between role – we tend not to take anything that’s offered but the right thing that’s offered . . . something that ticks more boxes than not.
You don’t need to list your Ltd Co. details to cover those gaps.
SO HOW CAN IT BE USEFUL?
It can be a great way to pitch your skills and expertise – especially if there is a particular area you really specialise in.
Think of using it to present your ‘brand’ . . . as an interim what is it you bring to the table that a company could really use – especially in times like now where things aren’t certain, normal or usual. How can your skills help companies get through these incredibly trying times?
HOW TO SET UP YOUR COMPANY.
Firstly – do you have a logo? If you don’t consider using a free tool such as Canva to create a really simple logo – this will display on your personal profile and your company page and look a lot better than a bland grey box.
To set up the page in itself is really simple and you can find the instructions by googling ‘linkedin creating a company page’ but very simply:
1. Click the Work icon in the top right corner of your LinkedIn homepage.
2. Click Create a Company Page. ...
3. The pick the size of company
4. Enter your company details
Website – if you have one. If you don’t that’s OK.
Company size, and
Company type e.g. Self Employed
5. Once you’ve done this add in your Logo
6. Then your tag-line which could be something really simple such as ‘Portfolio, Programme, Project Manager. Specialising in Banking, Finance & Insurance.’ . . . It doesn’t need to be complicated.
That’s the basics.
The next bits are the ‘sexy’ parts (well actually I think the Logo is quite sexy also). Once you’ve designed the basics go into the company page and really start to build on it.
You can create a banner,
Write an overview – definitely do this!
Do links to your website
Even create your own #hashtags. . . . ooooohhhhh
Think of yourself as a business and then create your page to reflect your brand.
Once you’ve done all of that then go in and review it as a member so you know it is displaying the way you want it to.
The final step? Once you have completed your page, go back to your LinkedIn personal profile and link your Limited Company ‘role’ to your company page . . .
Then your Limited Company has meaning on LinkedIn . . . if you’re not prepared to do the work to make it look professional and add value, then leave it out.