How to do LinkedIn Better. Lesson 6 – Your Experience
This is your work history.
One key thing to remember is this should not replicate your CV.
The purpose of LinkedIn for job hunting is to get people to pick up the phone to call you (also covered in Lesson 4 – contact details).
Think of this as a chain of events. . .
Someone does a search for a skillset (Lesson 1 – Your Headline) and they look at your profile. They read your ‘about’ section (Lesson 5 in this series) and then glance through your work history.
What they see there should be enough to pique their interest, so they pick up the phone and call you to talk about what you’ve done and where you’ve worked. If you replicate your CV they have no need to do this because many of their questions have been answered.
Note: Each artefact in your professional profile serves its own purpose. For example > your LinkedIn profile should lead to > a conversation which should lead to > a request for a CV . . . and so on.
So what should go in the ‘Experience’ section?
YOUR ROLE TITLE. Keep this to industry standard. . . . it may be the company you worked for called you a ‘Solution and Vision Liberation Charioteer,’ but in your profile call it a Project Manager. No-one is going to search for the former I promise you . . . though potentially some high profile govt. positions may have equally ambiguous names.
COMPANY NAME. Get it right so the company logo comes up. It looks much better than a grey box. If the company has changed its name then make sure your profile is updated.
📆 DATES. For the past 10 years:
📌 Start Month and Year
📌 Finish Month and Year
After that it’s perfectly acceptable just to put year. Let’s face it, something you did more than 10 years ago isn’t particularly pertinent/important.
🌎 LOCATION. Where you worked. e.g. London, United Kingdom
DESCRIPTION. In the description area I like to put what I was employed to do (my remit) e.g. ‘Recruited to create the Change Plan to facilitate client readiness to transfer to a new digital platform. In addition developed and implemented a repeatable Transition and Client conversion tool-kit.’
If this offends your maximalist tendencies and you need more you can put 1 (only 1) of the following:
📌 Something you achieved e.g. ‘Creation of the programme delivery plan with team buy-in identifying critical points and dependency points’, or
💡 A positive testimonial from a client or employer, or
✔ Required skills - but list no more than 3.
Note: I approach promoting a business differently. This is promoting YOU the person and the professional.
But please put in a description for all roles for the last 10 years. It only needs to be a sentence or 2 but can really help to start the conversation.
Also, be truthful, and of course where you have signed confidentiality clauses be careful you don’t breach these in this section.
Finally, as usual – spell and grammar check it, and make sure your punctuation and spacing is consistent.
Hope this has helped. If you have anything else to add please put it in the comments below.